Feel Like Local: Not a City Tour — a Cultural Experience
It is a modular, immersive corporate experience designed for international companies that want their teams to truly connect with Prague — through people, culture, and shared moments.
Created by Prague-based DMC CTAgency, the experience is built as a flexible “tour constructor”, easily adapted to the client’s goals, group size, season, weather conditions, and available time.
From Old Town to Prague Castle
The core route usually begins in Prague’s Old Town and continues uphill toward Prague Castle, followed by a walking section through historic neighborhoods.
As a transportation module, groups can choose between:
- A retro tram ride, offering a sustainable and iconic way to experience the city
- A Trabant ride, adding a playful and nostalgic element rooted in Central European history
Interactive Cultural Modules
Along the route, various interactive modules can be integrated to turn the city into a living stage:
- Sending postcards from Prague
Guests visit a historic post office and send postcards with Prague views to their homes — a slow-travel ritual that creates a personal and lasting memory. - Czech language mini-lesson
An actress joins the group unexpectedly, playing the role of a traditional Czech teacher. Through a short and playful session, participants learn basic Czech phrases using simple learning cards. - Practicing Czech in a local café or bar
Newly learned phrases are immediately applied by ordering drinks in a partner café or bar, reinforcing learning through real interaction. - Czech folk dance workshop
Dancers who initially appear as street performers invite the group to a short interactive session and teach basic folk dance movements, encouraging teamwork and shared laughter. - Hermelin marinating workshop
In a partner historic hotel or restaurant, guests learn how to marinate Hermelín — a traditional Czech cheese. The prepared jar fits easily into luggage and becomes a sensory souvenir enjoyed long after returning home.
Each module can be adjusted or removed depending on the group’s preferences and schedule.
Discover Prague Through People, Taste, and Movement
Year-Round Flexibility
Thanks to its modular structure, Feel Like Local operates year-round:
- outdoor activities in warmer seasons
- indoor partner venues during unfavorable weather
- seamless adaptation without compromising the experience
This flexibility makes the product reliable and scalable for corporate planners.
Why Companies Choose Feel Like Local
- A shared, interactive experience that strengthens team connections
- A meaningful complement to classic sightseeing and cultural visits
- High engagement and organic photo and video content
- Multilingual delivery for international teams
- A ready-to-book, scalable MICE product
Discover Prague Through People
Feel Like Local transforms Prague from a destination into a shared experience, where corporate teams and long-term residents alike do not simply observe the city — they actively take part in its living culture.
