From 19 to 22 January, Prague hosted a Global FAM Trip organized by CTAgency, bringing together international buyers and leading hospitality and MICE partners of the city.
The program welcomed 10 international buyers, who experienced Prague not only as a classic event destination, but also as a city perfectly suited for incentive travel, sustainable events, and creative MICE concepts.
More Than a Traditional FAM Trip
CTAgency designed the Global FAM Trip to be professionally rich, yet warm, engaging, and memorable. Instead of standard site inspections, many visits were enhanced with interactive activities, allowing participants to experience each venue in a practical and emotional way.
The program combined:
- Site inspections and venue showcases
- B2B meetings
- Interactive city experiences
- Gastronomic highlights
- Incentive and sustainability-driven concepts
This format allowed buyers to better envision Prague as a destination for tailor-made corporate and incentive events.
Building Connections and Long-Term Value
By the end of the trip, participants had not only gained in-depth destination knowledge, but also established strong professional and personal connections. The atmosphere encouraged collaboration, trust, and long-term partnerships.
Prague was presented from multiple perspectives — as an incentive destination, a sustainable city, and an ideal MICE hub for international groups.
What the Participants Say
“Thank you so much for everything — it was a beautiful program and SO many valuable meetings and connections.”
Laura Urso, Director of Marketing & Events, ActivePure, USA
“Thank you so much to you and the whole team for such a beautifully organised FAM trip. It was a real pleasure to be part of it — everything was smooth, engaging, and thoughtfully put together. We truly appreciated the care and professionalism throughout. We’ll now start preparing ideas and information for our groups to Prague and very much look forward to working together going forward. Thank you again 😊”
Julian Friggieri, MI Global Director of Business Development, Malta